Rust-Oleum Wipe New Revs Up SEMA 2024

Rust-Oleum Wipe New Take Center Stage in Las Vegas at SEMA 2024

Every year, automotive enthusiasts from all corners of the globe gather in Las Vegas to celebrate innovation, artistry, and passion at the SEMA trade show. For the Rust-Oleum Wipe New team, this year was about making bold statements, showcasing cutting-edge products, and cementing connections within the vibrant car care community.

Whether you were there, hopping in the NHRA Wipe New dragster with us on the show floor, or following from home, here’s your exclusive breakdown of Rust-Oleum and Wipe New’s action-packed week at SEMA.

Fueling Innovation with New Launches

What happens when you mix a passion for cars with a relentless drive for innovation? You get the Rust-Oleum Wipe New booth at SEMA—home to some of the most anticipated product launches of the year.

This year, we took it up a notch with the debut of game-changing products designed with car lovers in mind. Star players included:

• Wipe New Ceramic Detailer with Turbo Spray System: Designed for quick, pristine results that bring out the best in your car’s shine.

• Wipe New BLAST Snow Foam Car Wash: Because the cleanest rides deserve a foamy celebration.

• Rust-Oleum 2X Automotive Enamel with 5-in-1 Custom Spray Technology: A standout product that won the prestigious AAPEX Innovation Award, proving that great design is both functional and stylish.

These innovations brought crowds to our booth, as attendees witnessed firsthand how Rust-Oleum products redefine what’s possible in car care.

Engaging Experiences That Left a Mark

Of course, SEMA is about more than just products—it’s about creating unforgettable memories. This year, we stepped it up with interactive experiences that had attendees talking all week.

The Rust-Oleum Rocket, piloted by none other than Top Fuel Dragster Driver TJ Zizzo, was a centerpiece attraction. From sitting in TJ’s dragster to battling it out on his “Christmas Tree” drag racing reaction time simulator, the energy at our booth was unmatched. The friendly competition for a Zizzo Rust-Oleum jersey brought out the racer in everyone!

And if you think that was fun, you’ll love hearing about TJ’s interview with NHRA during the event. It not only extended Rust-Oleum’s presence beyond the SEMA floor but reinforced the community-first approach we’re proud to stand for.

Trends and Insights from the Floor

Every second on the SEMA floor is a lesson in automotive trends, and this year was no exception. While the buzz around electric vehicles (EVs) continues to grow, it’s clear that internal combustion engines still hold the hearts of custom builders.

These insights are gold for our product development team, giving us the clarity we need to shape the next wave of innovations. Run-of-the-mill? Not in our playbook.

SEMA also gave us a chance to network with buyers, influencers, and content creators. The conversations we had will drive us forward as we continue to deliver products that push boundaries and elevate car care.

Looking Ahead to 2025

After such a dynamic week, one thing is crystal clear—we’re just getting started. The conversations, hands-on experiences, and enthusiasm we shared with car enthusiasts at SEMA are fueling our plans for next year. Think next-level interactivity, even more groundbreaking product launches, and experiences that celebrate what we all love about car culture.

SEMA isn’t just an event; it’s a place where the community comes to life. It’s where we celebrate our shared passion for innovation and craftsmanship, and it reminds us why we love this industry so much.

Stay Connected with Rust-Oleum and Wipe New

We’re energized and ready to build on 2024’s success. With loads of exciting projects in the pipeline, this is the perfect time to join the Wipe New community. Whether you’re a longtime car enthusiast or a newcomer looking to elevate your car’s appearance, we’ve got you covered (literally).

Follow us for updates, tips, and sneak peeks of our latest products—and keep an eye out for the Rust-Oleum Auto team at SEMA 2025. Until then, happy driving, polishing, and fine-tuning!

Shop Wipe New and Rust-Oleum Products

Excited by what you saw at SEMA? Get your hands on our award-winning products today at www.WipeNew.com.

Together, we’ll turn every car care session into a showstopping success. See you at the next car show, fellow car lover! ?